Hi there, this is Shi Jie. I am a UX Designer and Content Creator with a focus on Marketing, based in Singapore š Outside of work, I enjoy Yoga š§ and running š
UX Works
World Vision
Designing a more intuitive and emotionally resonant child sponsorship journey for one of the worldās leading humanitarian organisations.
Bedtribe UX Redesign
UX redesign of Bedtribeās website to improve landing experience and align with user needs through research and wireframing.
BLOOM ā Empowering Women Initiative
A project designed for girls, by girls ā a safe, judgment-free space to learn about sexual health, periods, and intimacy.
Marketing Collateral Revamp
Redesign hotel rate card feature to simplify pricing clarity, based on findings from user interviews and booking flow testing.
Marketing Works
Social & Digital Content
Produced campaign and social content combining creativity, strategy, and audience insights to drive engagement.
Photography
A collection of photos that IĀ have taken the past years ranging from film photography to product shots
Videography
"Your Favourite Scentsā is a promotional video concept for a perfume brand, visualizing fragrances through vibrant shots of fruits to evoke freshness, personality, and sensory appeal.
Long form Content
A collection of long-form video edits created for YouTube, where I explore narrative flow, audience engagement, and editing styles tailored for digital platforms.
TIKTOKĀ KOLĀ strategy
Identified TikTok trends and shortlistedĀ KOLs to promote product, combining cultural insights with platform research.